The social media troop is on a constant march. It is more like a Blitzkrieg at the moment and the juggernaut is in no mood to stop. After all, with the kind of following Social Media has, it has well and truly become the drug of our choice. While choosing to engage those who follow your company over Social Media, you need to keep in mind a few points. Let us take a look at 5 main points.

You are going to have a tough time in the world of SMM if you don’t know your target audience well. You must be aware of why these consumers are using the social network, what they do there and what kinds of content they are seeking.

What you actually need to do is to work at your complementary or alternative business like any other job. If you were working full-time, you would work 5 days a week from 9 am till 5 pm (at least). If you were working part-time, this can be, for example, from 10 am till 2 pm 5 days a week. The first step is to decide whether to work full or part-time. Then make a commitment to work those hours whether you have clients coming in or not. Your work will involve a lot of search engine optimisation, advertising, marketing, and customer service. For example, you can spend all day growing your instagram followers free and saying nice things to them (make sure it’s something from the heart that you really mean and are passionate about).

Your current branding will help you attract followers who may search for you on Instagram, and it is good business practice to use the same profile photo and identity across different social media platforms. If you have a following on different networks where you have established trust, use the same branding.

You should also stick to the topic and don’t ramble on tangents. Always remember why your participants are here. It’s because they want to learn about the topic that was advertised.

Get them to opt in (or sign up) for your email list. If your site content is engaging and relevant, people are likely to sign up to receive additional information from you. This is the leading method for lead capture.

People love to read inspirational quotes. They search for positive and uplifting thoughts and photos. Try to share unique photos and thoughts, and avoid the ones that are being overused. This is another way to build relationships with your followers and help them learn more about you and your business.

These are seven of the main tools for lead capture. Each can be very effective. Use them well and watch your list of leads quickly become contacts and prospects.